Understanding your customer is key when it comes to offering service that meets and anticipates customer needs, cultivates loyalty, and stimulates repeat business. Retail Pro® provides native functionality that allows you to capture and analyze the exact information you need to understand your customers’ shopping habits, needs, and expectations across channels. Data collection with user-defined fields  User-defined fields (UDF) in Retail Pro allow you to track a virtually unlimited number of data elements.  UDF and auxiliary fields can be completely customized to ensure you capture the specific type of data you need to inform, for example, your merchandising or marketing strategies. Capture customer preferences like favorite colors, styles, and activities to personalize your marketing campaigns, or arm your sales associates with access to those details on a mobile device so they can make meaningful recommendations. For example, a cosmetics retailer might track a customer’s favorite brand, shade of eye shadow or lip tint, or their skin type based on their transaction history, and can send special offers for those products when they shop online or come into your stores during their birthday month. Data analysis with calculated field  Calculated fields like total sales, total transactions, total units, and the total number of visits enable you to analyze your customers’ sales history and determine their lifetime value. Then, using that key criteria, build targeted customer lists to increase the effectiveness of your marketing across channels. For example, you can create segments to market to customers with total sales over $10,000 or every customer whose favorite hobby is fishing. Whatever your engagement strategy, Retail Pro gives you the tools you need to gather and analyze the customer data that helps you drive effectiveness and build greater loyalty and customer satisfaction.   Retail Pro News: Learn the latest Retail Pro news and industry updates first.